Client: Bordona's Furniture and Appliance
Project: Identity Package
Description: Bordona's wanted to update their logo to a mark that had a wider range. They thought the overstuffed wingback chair felt dated and didn't accurately portray the range of furniture and appliances that they have in their showroom. For the new logo, we used four ombre rectangles that are reminiscent of a modern piece of furniture without actually being any particular item. While the cool gray & blue color pallet gave the logo a clean modern look. The new logo also includes the tag "Furniture + Appliance" since the appliance department wasn't represented in the old logo at all.